My inspiration: Arctic Monkeys -When the sun goes down

This video by the Arctic Monkeys 'When the sun goes down' was my inspiration for the music video i produced as it was from a same genre of Rancid but most of all because it took its own interpretation of the song and displayed it through a reenactment of a persons experience. As the song was about some ones life like 'bob' by Rancid it was an interesting way of displaying a music video as a short film and challenge the conventions of a normal music video which i thought was appropriate for Rancid as their attitude towards the music industry is to always challenge conventions and become orinla hence their pop punk genre.